About Us

A la Roch

Rochelle started her cake decorating journey with a cake for her son’s first birthday. From there, her business grew from baking and decorating for family and friends, to working full-time supplying the Newcastle, Central Coast, and Hunter area with her delicious baked treats. 

Rochelle bakes all of her products in her commercial kitchen in Belmont North for convenient pickup when ready.

Time to Meet Your Baker

A la Roch headquarters are located in Belmont North, nestled in the beautiful Lake Macquarie, NSW. We offer a free pick up service and can deliver locally to Newcastle, Lake Macquarie, Maitland and the Hunter Valley. 

Ask us for a quote today. 

Custom Cookie Creator


Creative Director

I have always had a love for creating from scratch, there is something special about being able to make a dream a reality. When my first son was born he was anaphylactic to egg and dairy. I searched high and low for a cake for his first birthday to no avail. I then decided to make him a special cake, not only did this take hours and hours but it allowed my creative streak to thrive. When it was time to cut the cake friends and family asked who made the cake and shortly after that I was baking and decorating cakes for friends and family. After a couple of years it was time to make this little hobby a business and I took the step to leave my corporate career in marketing to follow my dreams.

I love creating cakes & sweets for my customers, especially when they see what I have created and give amazing feedback on the taste, look and versatility. I look forward to working with you and making your cookie dreams come true.

 I love creating cakes, cupcakes & cookies for my customers, especially when they see what I have created and give amazing feedback on the taste and finished product.

Rochelle xx

Delicious and Baked to Order

We pride ourselves on freshness and quality. 
All our sweets are baked to order and made with fresh ingredients. 

Newcastle Cake Decorator


Our cakes are baked to order from scratch in Belmont North, so you can be sure they’ll be perfectly fresh for your special event. 


Our cupcakes can be decorated with our delicious vanilla frosting or customised with edible image fondant discs to match any theme

About Us »
Custom Sugar Cookies


We specialise in custom cookies finished with high-quality edible image prints. Our most popular cookie is 6cm round and can be customised with any image or design from our creative team. Our cookies are packaged in a clear cellophane bag with an ingredients sticker on the back and can be shipped nationwide.

Create your own custom cake, cupcakes or cookies

Build your own custom design through our shop. You can upload your design or logo and let us know if there is anything else to add. Our creative team will explain how we will bring your creation to life.


Sweet Treats For Every Occasion

Standard Cakes

Choose from a range of standard cakes that are sure to please.

Custom Cakes

Design your own cake with your own theme for your celebration.

Wedding Cakes

Celebrate your special day with a delicious cake that represents your style.

Corporate Cupcakes

A sweet treat to cement your brand and values to reward your staff and suppliers.

Frosted Cupcakes

Delicious vanilla cupcakes with frosting in a range of finishes and colours.

Custom Cookies

We specialise In edible image cookies that can be themed for any occasion.

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